An Authoritative Reference – The Technology Commercialization Manual

Posted on November 26, 2007 | Filed Under The Manual

 A thorough and comprehensive coverage of the technology commercialization process. Topics addressed are: intellectual property management, asset evaluation and valuation, marketing, negotiation, contracts and licensing, corporate & capital formation. Useful for corporate employees, business and technology transfer consultants, technology transfer professionals, academic professional and students.

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BUSINESS PLAN WRITING TIPS

Posted on November 26, 2007 | Filed Under Start-Ups

BUSINESS PLAN WRITING TIPS

A business plan gives prospective investors the facts about a concept and ability to deliver, but it also demonstrates how a problem is analyzed and solved. This is important to investors who are not familiar with management. Rewrite resumes to emphasize the skills needed to make the venture succeed.  A business plan is like a management team resume with financial projections.  An investor wants to know that the people behind the idea have the expertise to make it happen.

Give a structured and factual presentation. Even if the idea involves creativity or leading edge technology or a radically new concept, the people with the checkbooks still need a document that is full of substance, easy to read and simple to understand. In this case the rule is substance over form. That is why it is important to put time into preparation of the business plan. To write an effective business plan considers the following to improve content and presentation: Read more

ONE PAGE BUSINESS PLAN

Posted on November 26, 2007 | Filed Under Business Formation

ONE PAGE BUSINESS PLAN

What do you need to prepare?  Below find the list of critical items for a short but sweet plan.

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MARKETING PLAN

Posted on November 26, 2007 | Filed Under Marketing

MARKETING PLAN

Small business owners seek the most powerful marketing strategy. Generally, it has little to do with advertising, direct mail, web sites, referrals or blogs. The objective is to differentiate the product from others and dominate the market.

It is a necessity for the business owner to define and explain to others why the product(s) is(are) different from every other product that might be a competitor. The product cannot be a commodity but must be positioned to offer a product/service that fills a need and/or appeals to prospective customers. There must be something unique about the product/service.

The following are criteria to consider when establishing strategies and tactical criteria designed to achieve successful market entry and sales. Read more

SOFTWARE BUSINESS MODEL

Posted on November 26, 2007 | Filed Under Finance & Pricing

SOFTWARE BUSINESS MODEL

LEGAL STRATEGIES FOR STRIKING DEALS

The general legal strategy is to have credibility in all communications with potential investors such as the business plan, presentations and due diligence. Some elements of credibility will add value to your business while others will help avoid a discount on value. The key action points covered in this presentation are:

  • Feature intellectual property as a key value.
  • Design your capital structure to look normal.
  • Try to avoid unconventional financings and business transactions.
  • Demonstrate an understanding of current software licensing trends and their impact on revenues.
  • Address the legal issues in international markets since such markets are an increasingly important source of revenue. Read more